Late last year, we merged Optical Effects and South Tampa Eye Site into INFINITY EYE CARE CENTER. We incorporated the practices under one name to establish ourselves as the place to go for your "EYE CARE FOR LIFE".  Please click the link to check out our new site.

Optical Effects began in Tampa in the 1980's.  Many changes allowed us to grow to a point where in March 2009 we merged with South Tampa Eye Site and the visionary Optometrist Dr. Kevin L. Smith, O.D.  Last year we changed the name of both clinics to show that our Vision for Eye Care in Tampa would be transformed forever, and INFINITY EYE CARE CENTER was born.  Our offices offer some of the most advanced testing equipment in the EYE industry.  We have an on site lab to manufacture your eyewear and we offer the most competetive prices for contact lenses either in the office or on the web, with our affiliated site WWW.CONTACTLENSESTODAY.COM


Dr. Kevin L. Smith, O.D., began his career in the eye field over 23 years ago.  Manufacturing eyeglasses was the stepping stone for advancing his education to become a Board Certified Optometric Physician.  His career has taken him from corporate settings to mobile eyecare in nursing facilities to finally being a practice owner.  His examinations are comprehensive.  During the exam, eye health concerns are addressed as well as systemic conditions like : hypertension, diabetes, multiple sclerosis, HIV, and other life altering condtions that can manifest in the eye.  Many high tech instruments are used during the exam including a digital retinal imaging system that allows the patient and the doctor to see inside of the eye instantly.